Content
• user experience in theory and practice
• user-centric design of products and services
• rapid prototyping of the user interface
• providing the availability of products and services
• measuring and evaluating the user experience in practise and improvement of products / services (user scenario, personas, standard questionnaires - UEQ, SUS, ..., methods of affinity mapping, accessories - eye tracking, ...)
• practical use cases/examples
• trends and standards in the field of user experience
Target group
• employees in the field of service and product development
• UI and website designers
• employees in the field of product management and/or
• employees in the field of marketing and multimedia services
Goals
After completing the course you will:
• understanding the importance of a good user experience
• presenting the interfaces for natural interaction and management
• understanding and knowing how to use and apply the methods for effective design and evaluation of the user experience
• testing the procedures / process of designing and evaluating user interfaces in practise
• being acquainted with current trends and standards
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